Program Overview:

The City of Reno's Activation Pilot Program is an initiative aimed at revitalizing downtown Reno through a new partnership program with third-party event promoters. Our vision is to transform parks and plazas into vibrant urban hubs that inspire engagement, enrich communities, and foster a stronger sense of unity among both locals and visitors. This program seeks to create a dynamic environment with diverse experiences, breathing new life into vacant and underutilized spaces and catalyzing economic development.

Mission:

Our mission is to infuse downtown Reno with a variety of vibrant events and programming, creating a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city.

Key Objectives:

• Transform downtown parks and plazas into vibrant, dynamic hubs.
• Enrich the lives of the local community and visitors through diverse experiences.
• Inspire new events and activities in the Downtown Core.
• Foster a stronger sense of community and pride in downtown spaces.
• Catalyze economic development by attracting visitors and supporting local businesses.

Vision:

We envision a calendar filled with concerts, art exhibitions, food festivals, cultural celebrations, and more. These events will entertain, educate, and appeal to diverse audiences, creating lasting memories and bringing people together.

Eligibility Requirements for Third Party Promoters:

To participate in the Activation Pilot Program, third-party event promoters must meet the following criteria:

• Prior Event Production Experience: Demonstrated experience in event production.
• Engaged Social Media Audiences: Robust social media presence and effective marketing strategy.
• Day of Coordinator Role: Serve as the day-of coordinator for selected pilot events.
• Attendance at Planning Meetings: Attend all required City of Reno planning meetings leading up to and following events.
• Priority Location: Events must be held in West Street Plaza in Downtown Reno.
• New Events Only: the pilot program is available for new events only.   Preference will be awarded to events with recurring or multi-date events.
• Free and Open to the Public: Events must be free and accessible to the public.
• Coordination of Vendors: Coordinate all event vendors in partnership with the Activation Coordinator.
• Budgets:  All budgets must be approved by the Activation Coordinator and the City of Reno reserves the right to adjust as they deem fit to meet the needs of the program.
• Frequency:  Eligible activations must be recurring weekly events that run for a minimum of 13 weeks consecutively.

Benefits for Third Party Promoters:

• Financial Support: Receive funding for approved events to support operating expenses such as porta potties, waste management, rentals, etc.
• Community Engagement: Connect with the local community and build lasting relationships.
• City Collaboration: Work closely with the City of Reno to coordinate and plan events.
• Visibility: Showcase events in priority downtown locations to maximize visibility.
• Economic Impact: Contribute to the economic growth of downtown Reno.

Budget:

• Selected recipients will be eligible for funding awards for approved special events that meet all requirements.  Amounts will vary based on number of applications received, available space and activation needs.
• Please note that eligible activations are eligible to apply for up to TWO seasons of event support through this program.  Beginning in year three, the event will no longer be eligible for this program.

Estimated Timeline:

• Applications open October 1st, 2024
• Applications close October 14th, 2024 
• Selected pilot partners will be notified by November 1st, 2024
• All activations for this cycle must take place between June 1st, 2025-December 31st, 2025

By participating in the City of Reno Activation Pilot Program, third-party event  promoters contribute to the transformation of downtown spaces, creating a vibrant and thriving urban environment for all to enjoy. Together, we can build a stronger sense of community, foster economic development, and make downtown Reno a dynamic destination for residents and visitors alike.

Program Overview:

The City of Reno's Activation Pilot Program is an initiative aimed at revitalizing downtown Reno through a new partnership program with third-party event promoters. Our vision is to transform parks and plazas into vibrant urban hubs that inspire engagement, enrich communities, and foster a stronger sense of unity among both locals and visitors. This program seeks to create a dynamic environment with diverse experiences, breathing new life into vacant and underutilized spaces and catalyzing economic development.

Mission:

Our mission is to infuse downtown Reno with a variety of vibrant events and programming, creating a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city.

Key Objectives:

• Transform downtown parks and plazas into vibrant, dynamic hubs.
• Enrich the lives of the local community and visitors through diverse experiences.
• Inspire new events and activities in the Downtown Core.
• Foster a stronger sense of community and pride in downtown spaces.
• Catalyze economic development by attracting visitors and supporting local businesses.

Vision:

We envision a calendar filled with concerts, art exhibitions, food festivals, cultural celebrations, and more. These events will entertain, educate, and appeal to diverse audiences, creating lasting memories and bringing people together.

Eligibility Requirements for Third Party Promoters:

To participate in the Activation Pilot Program, third-party event promoters must meet the following criteria:

• Prior Event Production Experience: Demonstrated experience in event production.
• Engaged Social Media Audiences: Robust social media presence and effective marketing strategy.
• Day of Coordinator Role: Serve as the day-of coordinator for selected pilot events.
• Attendance at Planning Meetings: Attend all required City of Reno planning meetings leading up to and following events.
• Priority Location: Events must be held in Locomotion Plaza in Downtown Reno.
• New Events Only: the pilot program is available for new events only.   Preference will be awarded to events with recurring or multi-date events.
• Free and Open to the Public: Events must be free and accessible to the public.
• Coordination of Vendors: Coordinate all event vendors in partnership with the Activation Coordinator.
• Budgets:  All budgets must be approved by the Activation Coordinator and the City of Reno reserves the right to adjust as they deem fit to meet the needs of the program.
• Frequency:  Eligible activations must be recurring weekly events that run for a minimum of 13 weeks consecutively.

Benefits for Third Party Promoters:

• Financial Support: Receive funding for approved events to support operating expenses such as porta potties, waste management, rentals, etc.
• Community Engagement: Connect with the local community and build lasting relationships.
• City Collaboration: Work closely with the City of Reno to coordinate and plan events.
• Visibility: Showcase events in priority downtown locations to maximize visibility.
• Economic Impact: Contribute to the economic growth of downtown Reno.

Budget:

• Selected recipients will be eligible for funding awards for approved special events that meet all requirements.  Amounts will vary based on number of applications received, available space and activation needs.
• Please note that eligible activations are eligible to apply for up to TWO seasons of event support through this program.  Beginning in year three, the event will no longer be eligible for this program.

Estimated Timeline:

• Applications open October 1st, 2024
• Applications close October 14th, 2024 
• Selected pilot partners will be notified by November 1st, 2024
• All activations for this cycle must take place between June 1st, 2025-December 31st, 2025

By participating in the City of Reno Activation Pilot Program, third-party event  promoters contribute to the transformation of downtown spaces, creating a vibrant and thriving urban environment for all to enjoy. Together, we can build a stronger sense of community, foster economic development, and make downtown Reno a dynamic destination for residents and visitors alike.

Program Overview:

The City of Reno's Activation Pilot Program is an initiative aimed at revitalizing downtown Reno through a new partnership program with third-party event promoters. Our vision is to transform parks and plazas into vibrant urban hubs that inspire engagement, enrich communities, and foster a stronger sense of unity among both locals and visitors. This program seeks to create a dynamic environment with diverse experiences, breathing new life into vacant and underutilized spaces and catalyzing economic development.

Mission:

Our mission is to infuse downtown Reno with a variety of vibrant events and programming, creating a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city.

Key Objectives:

• Transform downtown parks and plazas into vibrant, dynamic hubs.
• Enrich the lives of the local community and visitors through diverse experiences.
• Inspire new events and activities in the Downtown Core.
• Foster a stronger sense of community and pride in downtown spaces.
• Catalyze economic development by attracting visitors and supporting local businesses.

Vision:

We envision a calendar filled with concerts, art exhibitions, food festivals, cultural celebrations, and more. These events will entertain, educate, and appeal to diverse audiences, creating lasting memories and bringing people together.

Eligibility Requirements for Third Party Promoters:

To participate in the Activation Pilot Program, third-party event promoters must meet the following criteria:

• Prior Event Production Experience: Demonstrated experience in event production.
• Engaged Social Media Audiences: Robust social media presence and effective marketing strategy.
• Day of Coordinator Role: Serve as the day-of coordinator for selected pilot events.
• Attendance at Planning Meetings: Attend all required City of Reno planning meetings leading up to and following events.
• Priority Location: Events must be held in Locomotion Plaza in Downtown Reno.
• New Events Only: the pilot program is available for new events only.   Preference will be awarded to events with recurring or multi-date events.
• Free and Open to the Public: Events must be free and accessible to the public.
• Coordination of Vendors: Coordinate all event vendors in partnership with the Activation Coordinator.
• Budgets:  All budgets must be approved by the Activation Coordinator and the City of Reno reserves the right to adjust as they deem fit to meet the needs of the program.
• Frequency:  Eligible activations must be recurring monthly events that run for a minimum of 3 months.

Benefits for Third Party Promoters:

• Financial Support: Receive funding for approved events to support operating expenses such as porta potties, waste management, rentals, etc.
• Community Engagement: Connect with the local community and build lasting relationships.
• City Collaboration: Work closely with the City of Reno to coordinate and plan events.
• Visibility: Showcase events in priority downtown locations to maximize visibility.
• Economic Impact: Contribute to the economic growth of downtown Reno.

Budget:

• Selected recipients will be eligible for funding awards for approved special events that meet all requirements.  Amounts will vary based on number of applications received, available space and activation needs.
• Please note that eligible activations are eligible to apply for up to TWO seasons of event support through this program.  Beginning in year three, the event will no longer be eligible for this program.

Estimated Timeline:

• Applications open October 1st, 2024
• Applications close October 14th, 2024 
• Selected pilot partners will be notified by November 1st, 2024
• All activations for this cycle must take place between June 1st, 2025-December 31st, 2025

By participating in the City of Reno Activation Pilot Program, third-party event  promoters contribute to the transformation of downtown spaces, creating a vibrant and thriving urban environment for all to enjoy. Together, we can build a stronger sense of community, foster economic development, and make downtown Reno a dynamic destination for residents and visitors alike.

Program Overview:

The City of Reno's Activation Pilot Program is an initiative aimed at revitalizing downtown Reno through a new partnership program with third-party event promoters. Our vision is to transform parks and plazas into vibrant urban hubs that inspire engagement, enrich communities, and foster a stronger sense of unity among both locals and visitors. This program seeks to create a dynamic environment with diverse experiences, breathing new life into vacant and underutilized spaces and catalyzing economic development.

Mission:

Our mission is to infuse downtown Reno with a variety of vibrant events and programming, creating a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city.

Key Objectives:

• Transform downtown parks and plazas into vibrant, dynamic hubs.
• Enrich the lives of the local community and visitors through diverse experiences.
• Inspire new events and activities in the Downtown Core.
• Foster a stronger sense of community and pride in downtown spaces.
• Catalyze economic development by attracting visitors and supporting local businesses.

Vision:

We envision a calendar filled with concerts, art exhibitions, food festivals, cultural celebrations, and more. These events will entertain, educate, and appeal to diverse audiences, creating lasting memories and bringing people together.

Eligibility Requirements for Third Party Promoters:

To participate in the Activation Pilot Program, third-party event promoters must meet the following criteria:

• Prior Event Production Experience: Demonstrated experience in event production.
• Engaged Social Media Audiences: Robust social media presence and effective marketing strategy.
• Day of Coordinator Role: Serve as the day-of coordinator for selected pilot events.
• Attendance at Planning Meetings: Attend all required City of Reno planning meetings leading up to and following events.
• Priority Location: Events must be held in West Street Plaza in Downtown Reno.
• New Events Only: the pilot program is available for new events only.   Preference will be awarded to events with recurring or multi-date events.
• Free and Open to the Public: Events must be free and accessible to the public.
• Coordination of Vendors: Coordinate all event vendors in partnership with the Activation Coordinator.
• Budgets:  All budgets must be approved by the Activation Coordinator and the City of Reno reserves the right to adjust as they deem fit to meet the needs of the program.
• Frequency:  Eligible activations must be recurring monthly events that run for a minimum of 3 months.

Benefits for Third Party Promoters:

• Financial Support: Receive funding for approved events to support operating expenses such as porta potties, waste management, rentals, etc.
• Community Engagement: Connect with the local community and build lasting relationships.
• City Collaboration: Work closely with the City of Reno to coordinate and plan events.
• Visibility: Showcase events in priority downtown locations to maximize visibility.
• Economic Impact: Contribute to the economic growth of downtown Reno.

Budget:

• Selected recipients will be eligible for funding awards for approved special events that meet all requirements.  Amounts will vary based on number of applications received, available space and activation needs.
• Please note that eligible activations are eligible to apply for up to TWO seasons of event support through this program.  Beginning in year three, the event will no longer be eligible for this program.

Estimated Timeline:

• Applications open October 1st, 2024
• Applications close October 14th, 2024 
• Selected pilot partners will be notified by November 1st, 2024
• All activations for this cycle must take place between June 1st, 2025-December 31st, 2025

By participating in the City of Reno Activation Pilot Program, third-party event  promoters contribute to the transformation of downtown spaces, creating a vibrant and thriving urban environment for all to enjoy. Together, we can build a stronger sense of community, foster economic development, and make downtown Reno a dynamic destination for residents and visitors alike.

Program Overview:

The City of Reno's Activation Pilot Program is an initiative aimed at revitalizing downtown Reno through a new partnership program with third-party event promoters. Our vision is to transform parks and plazas into vibrant urban hubs that inspire engagement, enrich communities, and foster a stronger sense of unity among both locals and visitors. This program seeks to create a dynamic environment with diverse experiences, breathing new life into vacant and underutilized spaces and catalyzing economic development.

Mission:

Our mission is to infuse downtown Reno with a variety of vibrant events and programming, creating a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city.

Key Objectives:

• Transform downtown parks and plazas into vibrant, dynamic hubs.
• Enrich the lives of the local community and visitors through diverse experiences.
• Inspire new events and activities in the Downtown Core.
• Foster a stronger sense of community and pride in downtown spaces.
• Catalyze economic development by attracting visitors and supporting local businesses.

Vision:

We envision a calendar filled with concerts, art exhibitions, food festivals, cultural celebrations, and more. These events will entertain, educate, and appeal to diverse audiences, creating lasting memories and bringing people together.

Eligibility Requirements for Third Party Promoters:

To participate in the Activation Pilot Program, third-party event promoters must meet the following criteria:

• Prior Event Production Experience: Demonstrated experience in event production.
• Engaged Social Media Audiences: Robust social media presence and effective marketing strategy.
• Day of Coordinator Role: Serve as the day-of coordinator for selected pilot events.
• Attendance at Planning Meetings: Attend all required City of Reno planning meetings leading up to and following events.
• Priority Location: Events must be held in West Street Plaza in Downtown Reno.
• New Events Only: the pilot program is available for new events only.   Preference will be awarded to events with recurring or multi-date events.
• Free and Open to the Public: Events must be free and accessible to the public.
• Coordination of Vendors: Coordinate all event vendors in partnership with the Activation Coordinator.
• Budgets:  All budgets must be approved by the Activation Coordinator and the City of Reno reserves the right to adjust as they deem fit to meet the needs of the program.
• Frequency:  Eligible activations must be recurring weekly events that run for a minimum of 13 weeks consecutively.

Benefits for Third Party Promoters:

• Financial Support: Receive funding for approved events to support operating expenses such as porta potties, waste management, rentals, etc.
• Community Engagement: Connect with the local community and build lasting relationships.
• City Collaboration: Work closely with the City of Reno to coordinate and plan events.
• Visibility: Showcase events in priority downtown locations to maximize visibility.
• Economic Impact: Contribute to the economic growth of downtown Reno.

Budget:

• Selected recipients will be eligible for funding awards for approved special events that meet all requirements.  Amounts will vary based on number of applications received, available space and activation needs.
• Please note that eligible activations are eligible to apply for up to TWO seasons of event support through this program.  Beginning in year three, the event will no longer be eligible for this program.

Estimated Timeline:

• Applications open October 1st, 2024
• Applications close October 14th, 2024 
• Selected pilot partners will be notified by November 1st, 2024
• All activations for this cycle must take place between June 1st, 2025-December 31st, 2025

By participating in the City of Reno Activation Pilot Program, third-party event  promoters contribute to the transformation of downtown spaces, creating a vibrant and thriving urban environment for all to enjoy. Together, we can build a stronger sense of community, foster economic development, and make downtown Reno a dynamic destination for residents and visitors alike.

Program Overview:

The City of Reno's Activation Pilot Program is an initiative aimed at revitalizing downtown Reno through a new partnership program with third-party event promoters. Our vision is to transform parks and plazas into vibrant urban hubs that inspire engagement, enrich communities, and foster a stronger sense of unity among both locals and visitors. This program seeks to create a dynamic environment with diverse experiences, breathing new life into vacant and underutilized spaces and catalyzing economic development.

Mission:

Our mission is to infuse downtown Reno with a variety of vibrant events and programming, creating a dynamic, inclusive urban environment that fuels economic growth, enhances cultural identity, and solidifies Reno's position as a vibrant, forward-thinking city.

Key Objectives:

• Transform downtown parks and plazas into vibrant, dynamic hubs.
• Enrich the lives of the local community and visitors through diverse experiences.
• Inspire new events and activities in the Downtown Core.
• Foster a stronger sense of community and pride in downtown spaces.
• Catalyze economic development by attracting visitors and supporting local businesses.

Vision:

We envision a calendar filled with concerts, art exhibitions, food festivals, cultural celebrations, and more. These events will entertain, educate, and appeal to diverse audiences, creating lasting memories and bringing people together.

Eligibility Requirements for Third Party Promoters:

To participate in the Activation Pilot Program, third-party event promoters must meet the following criteria:

• Prior Event Production Experience: Demonstrated experience in event production.
• Engaged Social Media Audiences: Robust social media presence and effective marketing strategy.
• Day of Coordinator Role: Serve as the day-of coordinator for selected pilot events.
• Attendance at Planning Meetings: Attend all required City of Reno planning meetings leading up to and following events.
• Priority Location: Events must be held in Locomotion Plaza in Downtown Reno.
• New Events Only: the pilot program is available for new events only.   Preference will be awarded to events with recurring or multi-date events.
• Free and Open to the Public: Events must be free and accessible to the public.
• Coordination of Vendors: Coordinate all event vendors in partnership with the Activation Coordinator.
• Budgets:  All budgets must be approved by the Activation Coordinator and the City of Reno reserves the right to adjust as they deem fit to meet the needs of the program.
• Frequency:  Eligible activations must be recurring weekly events that run for a minimum of 13 weeks consecutively.

Benefits for Third Party Promoters:

• Financial Support: Receive funding for approved events to support operating expenses such as porta potties, waste management, rentals, etc.
• Community Engagement: Connect with the local community and build lasting relationships.
• City Collaboration: Work closely with the City of Reno to coordinate and plan events.
• Visibility: Showcase events in priority downtown locations to maximize visibility.
• Economic Impact: Contribute to the economic growth of downtown Reno.

Budget:

• Selected recipients will be eligible for funding awards for approved special events that meet all requirements.  Amounts will vary based on number of applications received, available space and activation needs.
• Please note that eligible activations are eligible to apply for up to TWO seasons of event support through this program.  Beginning in year three, the event will no longer be eligible for this program.

Estimated Timeline:

• Applications open October 1st, 2024
• Applications close October 14th, 2024 
• Selected pilot partners will be notified by November 1st, 2024
• All activations for this cycle must take place between June 1st, 2025-December 31st, 2025

By participating in the City of Reno Activation Pilot Program, third-party event  promoters contribute to the transformation of downtown spaces, creating a vibrant and thriving urban environment for all to enjoy. Together, we can build a stronger sense of community, foster economic development, and make downtown Reno a dynamic destination for residents and visitors alike.