RDA District Activation Pilot

Program Overview   The Redevelopment Agency is expanding the Activation Pilot, building on the success of the initial 2023 ARPA-funded effort that introduced recurring events in three priority downtown plazas. Those activations, approved through the 2026 event season, demonstrated the value of consistent programming in strengthening public spaces, supporting local partners, and increasing overall vibrancy. This new round expands the program beyond the original plazas to additional neighborhoods within the Redevelopment District, continuing the Agency’s focus on placemaking, activation, and community-driven use of public space.   By fostering engaging, inclusive events, this program aims to strengthen our local business corridors and create memorable experiences for residents and visitors alike.      

Mission   Our mission is to support recurring, accessible programming that enriches the cultural identity of Reno’s districts, drives economic activity, and strengthens community connection. Through these activations, the Reno Redevelopment Agency seeks to cultivate dynamic district environments that reflect Reno’s creative spirit.     

Key Objectives 

• Support a diverse range of events that bring energy and activity into the districts within the Redevelopment areas. 
• Catalyze economic development by supporting local businesses and increasing district foot traffic. 
• Enrich the experience of residents and visitors through accessible, high-quality programming. 
• Encourage new and innovative activations across Reno’s districts. 
• Strengthen community identity and pride through shared public experiences. 

Vision   We envision Reno’s districts filled with concerts, neighborhood festivals, art activations, cultural celebrations, markets, and multi-date programming that attract diverse audiences, support small businesses and build lasting community connection.      

Eligibility Requirements for Third-Party Promoters   To participate in the District Activation Pilot, event promoters must meet the following criteria:   

• Event Location:   Events must take place within the Brewery District, Riverwalk District, or Midtown District. 
• New Events Only:   Only new events are eligible. Preference will be given to recurring or multi-date activations. 
• Free and Open to the Public:   All events must be free and accessible to the public. 
• Prior Event Production Experience:   Demonstrated experience in producing events. 
• Engaged Social Media Audiences:   A demonstrated ability to market events effectively. 
• Day-of Coordinator Role:   Serve as the on-site coordinator for the activation. 
• Attendance at Planning Meetings:   Attend all required planning meetings. 
• Vendor Coordination:   Promoters must coordinate all event vendors in partnership with the Placemaking Manager. 
• Budget Approval:   All budgets must be reviewed and approved by the Placemaking Manager and may be adjusted to meet program needs. 
• Frequency:   Priority will be given to weekly, monthly, or quarterly events. 

Benefits for Third-Party Promoters 

• Financial Support:   Receive funding for operating expenses such as rentals, waste services, portable restrooms, etc. 
• Community Engagement:   Engage directly with residents, businesses, and district stakeholders. 
• Agency Collaboration:   Work closely with the Reno Redevelopment Agency throughout planning and implementation. 
• Visibility:   Showcase your event in active, high-traffic district environments. 
• Economic Impact:   Contribute to the vibrancy and economic strength of Reno’s districts. 

Budget 

• Selected recipients may receive up to $20,000 per activation, based on scoring criteria and budget approval. 
• Awards typically range from $1,000–$10,000. 
• As this is one-time funding, eligible activations may apply for up to one season of support.  

 Estimated Timeline 

• Applications open: February 3, 2026 
• Applications close: March 15, 2026 
• Selected partners notified: April 12, 2026 
• Activation window: June 1, 2026 – June 30, 2027 

By participating in the Reno Redevelopment Agency’s District Activation Program, event promoters help energize Reno’s districts and strengthen the cultural and economic vitality of our community. Together, we can build more vibrant, inviting destinations for residents, students, and visitors across the Brewery, Riverwalk and Midtown Districts.

//

Frequently Asked Questions:  

• Can I apply if I have an existing event? No, only new events are eligible. Preference is given to recurring or multi-date activations. 
• How often can an activation occur? Eligible activations must be recurring or multi-day. Priority is given to events that occur weekly, monthly, or quarterly. 
• Who can I contact for questions about the program? Questions can be directed to the Reno Redevelopment Agency’s Placemaking Manager. Contact information will be provided on the application page. 
• How does funding work and how will I be paid? Funding for selected activations is provided as a reimbursement grant. Promoters are responsible for paying vendors, staff, and other event expenses upfront. After the event, you will submit a final budget report with receipts and documentation to the Activation Coordinator. Once approved, the Reno Redevelopment Agency will issue a reimbursement for eligible expenses up to the approved funding amount. 
• What expenses are eligible for funding? The District Activation Pilot Program provides funding for direct event operating costs necessary to produce a safe and engaging activation. Eligible expenses include, but are not limited to: 

1. Equipment rentals (tables, chairs, tents, staging, sound/lighting equipment) 
2. Waste management and portable restrooms 
3. Event signage and wayfinding materials 
4. Permits, insurance, and city-required fees 
5. Staffing costs directly related to event execution (on-site coordinators, security, production staff) 
6. Marketing and promotional materials directly supporting the event 
7. Artist, performer, or vendor fees (if part of the activation) 

• Are there any reporting requirements for funded activations?   Yes, to measure the impact of the District Activation Pilot Program, promoters are asked to provide the following information: 

1. Event summary: Brief description of activities and any notable highlights. 
2. Final budget report: Itemized expenses with receipts or invoices to document reimbursement. 
3. Attendance Estimates: Approximate number of participants per activation. Promoters may provide counts or best estimates. (RDA staff can provide traffic and visitation data.) 
4. Marketing & Outreach Efforts: Summary of social media promotion, advertising, and other outreach activities. 
5. Collaboration notes: Any lessons learned, vendor coordination feedback, or suggestions for future activations.